Who has not had the opportunity to communicate a business message to a customer, but definitely the customer doesn’t accept our suggestions and opinions?
Sometimes, I compare this situation when we feel sick, then we go to the doctor and finally, we don’t accept his prescription.
We finished our visit to the doctor, when we ourselves prescribe our medicines. hahaha
The question is: for what reason I need a doctor?
That same situation happens when a client does not accept the signs of another colleague as a graphic designer.
For me, Graphic Design, is like a medicine prescribed for someone who is sick and that medicine is the solution to a bad or an illness.
Graphic Designer I compared with a doctor, obviously, I maintain the differences with respect.
A professional that studies the causes of ailments, which analyzes and intervenes where to put all the science, the logic says that at least, that designer should be a professional heard.
In some institutes or universities, Graphic Design is a career that can be studied in 4 or 6 years. All this depending on the depth with which we want to learn.
The Graphic Design, like other professions, is a job that never ends in developing his theory. In the national and international environment, constantly, there are changes in graphic style, that changes are called computational tools, seminars, theories, or avant-garde styles.
In any profession, always there will be a source of study. The Graphic Design is a profession that changes its course from year to another year.
When we are speaking with a difficult customer, we must first of all, listening. The first basic law of Sender and Receiver.
If we know how to listen, we will know when to intervene and to do it correctly.
If we discussed before to listen and to analyze, is the same when we move sharply a can with stones…. (hahaha) the can that sounds more… ends winning.
Another comparison: The doctor knows all his instrumental. Perhaps, should not the designer know all their tools? Do they know fonts, combinations colors, shapes and styles?
A designer who manages a large number of tools, is in a good position to prescribe a solution carefully studied.
I think this solution is not the knowledge, but is the experience in its practice.
The repetition of a formula is not the key to a job, but the detailed method of study for each assignment.
After a careful study and analysis comes the solution (prescription).
However, there are some people want to be healed. Others, because of their illness, they want to continue sick. Graphically speaking, this “evil” can definitely put them into bankruptcy.
If a customer does not want to be healed. Not pressing the ejection’s button. Only you should analyze, think, look, and then finally act.
Do you know the Cause and Effect law?